Sunday, 11 March 2012

Saving the Planet, one Tee at a time

Do any of you worry about the planet? The eco-system, saving the polar bears, global warming, we get this shoved down our throats 24/7. But I have to admit, ever since 'The Day After Tomorrow' and the dawning of the end of the world, the thought of it all ending does scare me slightly. So how does fashion come into this? Well I'm always wondering what I can do to help save the world, I'm not saying this is going to stop a meteorite, but its a start. 

In aid of climate week (who else knew this was happening?!) Katherine Hamnett has designed a t shirt which will be displayed in selected H&M stores from 12th March. With 'Save the Future' printed onto them, they are 100% cotton, produced using low carbon and just £9.99. Not only is this good news but 25% of the profits will go towards the 'No Place like Home' campaign for the Environmental Justice Foundation. 

When reading about the cause, it's pretty heart breaking, as Director of EJF, Steve Trent says, "EJF is working to get the voices of those most vulnerable to climate change heard internationally, with the goal of securing a legally-binding instrument for their recognition, assistance and protection. By buying the Climate Week t-shirt you can help support EJF’s work protecting some of the world’s poorest and most vulnerable people.” 

The campaign also has a few celebrity supporters under its belt, including The Vaccines, Roisin Murphy and Sunday Girl modelling the tee.   

This t-shirt just shows what a massive impact fashion could have on the climate. With more campaigns like these, a difference could really be made, it's just a question of getting involved. 

Makes a statement, saves the planet, and it goes with those pastel jeans you've just bought. Buy it, and Save the Future, I know I will. 


  1. Cute tee! Thx for sharing.

  2. Glad you changed the design - it was a bit too busy before :)


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