Recent tweets about new designs for this brand, It Starts With An Idea, got me intrigued and then inspired to do a post about it.
For those who don't know, this is Caggie Dunlops' clothing label. Known for her role in Made in Chelsea, as well as her flawless edgy style, its no wonder her brand reflects her look.
The concept behind the brand is expressing your own style and being who you are.
Young talent will be showcased in the products which reflect the brand. Combining inspiration and innovation to create a beautiful collection.
Thats what makes this company so different to other fashion brands, and why I love it!
Casual tee's with interesting, artisitc guest designers prints and jewellery with a unique touch are the main focus of the products.
Below are a few of my favourites from the label.
This is a very new company and I can't wait to see more from them!
Check out their blog Here
and Follow on Pinterest Here
All images taken from the ISWAI website and copyrighted to
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